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Topic 3.2 of Data Collection and Analysis Methods

Data Collection Instruments

Questionnaires, interviews, and sandbox telemetry as instruments -- the tradeoff between an instrument's reach and its depth, and why a sandbox that detects itself and produces empty data is still a finding.

~20 min total·4 quadrants of structured content

By the end of this topic, you will

Distinguish a questionnaire from a structured, semi-structured, and unstructured interview
Explain the reach-versus-depth tradeoff between a questionnaire and an interview
Recognise sandbox telemetry as a data collection instrument and explain what its validity depends on

Quadrant 1 · e-Tutorial

Video lectures and walkthroughs

Quadrant 2 · e-Content

Articles and case studies

research-methodology

Data Collection Instruments

Questionnaires, interviews, and sandbox telemetry, and the tradeoff between an instrument's reach and its depth -- a questionnaire scales to 500 employees, an interview does not, but it surfaces what no tick-box question would.

8 min read

Quadrant 3 · Web Resources

Downloadable material and curated external links

Web resources coming soon.

Quadrant 4 · Self-Assessment

Test your knowledge — earn a certificate on first pass

Assessment coming soon.